• What's Next? Targeting in the 2010s
  Most of us learned about target marketing in terms of demographics and psychographics. With new digital platforms like social media, mobile marketing, gaming, behavioral targeting and more, advertising as we know it has taken on a very different and important meaning. Marketers can now interact with their customers and, more importantly, vice versa. The consumer is in control of the advertising conversation since they now have more access to information about brands than ever before. Leave this session with a better understanding of how companies are using next generation marketing tools to isolate and engage their best customers to increase sales. Learn how the digital landscape is changing the way marketers communicate their brand now and into the future.
  Recommended: ALL
  Session #18
  Presented by Glen Caruso, CEO and Co-Founder, Firecracker Digital Group, and Uloopi Fales, President and Co-Founder, Firecracker Digital Group
  Download (Powerpoint 2003)
  
  
• Add Technology to the Marketing Mix
  It’s a people business, but data is the key driver for good marketing decisions. Add technology and we have real opportunities to improve results by making better strategic decisions. Marketing automation lets us execute and track online advertising, email campaigns, Website traffic, direct mail, social media efforts and more, letting marketers see the big picture of their efforts and results. It helps improve return on investment (ROI) by supporting reporting and analytics that follow leads and customers throughout their lifecycles. Leave this session with a strong overview of marketing automation concept, a case study of how ControlScan uses the technology, and ways other businesses can apply the concept.
  Recommended: ALL
  Session #27
  Presented by Heather Varian Foster, Vice President of Marketing, ControlScan
  Download (PDF)
  
  
• The 4th P Seals the Deal
  Build it, price it, and place it, but until it’s communicated effectively, there’s no real action. Learn how the core of all marketing communications is what you say and how. Leave with a better understanding of how to create on-point, fresh messaging and an interesting storyline as the first step in all promotion marketing and branding. Learn how market research and business goals get translated into effective copy to make the sale and build the brand. Leave with specific examples and case studies of successful pull-push marketing and rebranding successes. See how Messaging with a Point™ can bring to the brand a clear, creative, persuasive, pointed communications strategy with a strong call to action.
  Recommended: ALL
  Session #30
  Presented by Jackie Deutsch, Brand & Content Guru, MarCom Point Solutions
  Download (Powerpoint 2007)
  
  
• Online++: 21st Century methods for 21st Century learners
  Blending online and face-to-face activities for instruction and assessment helps make our classrooms more interesting and contemporary for today’s students. Kids have more opportunities to take charge of their own learning, while operating within a formally structured course. Learn how our blended model provides opportunities for regular demonstrations of mastery and prompt feedback and review. Session attendees will leave with specific examples for implementing blended learning, along with tips & tricks for getting started and for getting maximum results.
  Recommended: HS
  Session #46
  Presented by Don Dunlap, Patrick Henry High School (GA)
  Download (Powerpoint 2003)
  
  
• Who has time for strategic anything?!
  Strategic planning, most executives agree, is a critical aspect of running a business or any other organization (including school programs and student organizations). Although there’s no one perfect approach, most organizations begin with a standard model and customize it to fit their own needs and cultures. Leave this session with an understanding of:
  
  • what strategic planning means in today’s enterprise
  • a “basic” model used in the corporate world
  • how strategic processes link to other key business functions
    
  And, go back to school with specific examples of how businesses utilize strategic planning as a business navigation and alignment tool, especially in these challenging economic times.
  Recommended: ALL
  Session #55
  Presented by Deborah A. King, SPHR, Founder and Principal, Evolution Management, Inc.
  Download (Powerpoint 2003)
  
  
• It's a private matter! Or not
  Advances in technology, like social media networks, seem to diffuse the boundaries between public and private space. Many online users have the illusion that their personal information will be protected from unwanted viewing. In this interactive session we will answer the question: Why should your students and you care about data privacy? We will discuss the key privacy principles and how they relate to social freedom in our daily lives. In addition, we’ll look at online tools for teaching aides and case studies about privacy-related stories in the workplace.
  Recommended: ALL
  Session #82
  Presented by Carla G. Gracen, MEd, CPP, CIPP, Senior Product Manager, Ceridian
  Download (Powerpoint 2003)
  
  
• Thinking Accounting: Emphasis on thinking - Accounting 1
  If the focus of your accounting class is on left/right, debit/credit, maybe it's time to rethink what matters most. For students planning to move on to college, basic bookkeeping skills may be less important than critical thinking skills when it comes to financial topics. Participants in this session will leave with specific ideas for:
  
  • Preparing students for college accounting AND business courses
  • Getting students to think "outside the box"
  • Developing an interactive, critical thinking-based class
  Recommended: HS, PS
  Session #108
  Presented by Kris Clark, Professor, Georgia State University
  Download (Powerpoint 2007)
  
  
• Bottom Line: Five key financial concepts every business student should understand - Accounting 2
  You say you don't teach accounting. No problem. You say you teach marketing or management, or administrative services, or entrepreneurship, or hospitality. Great. Regardless of your specialty, all students should leave your program with a basic understanding of how finances drive decisions in all businesses. Leave this session with a better understanding of:
  
  • Five key financial measures critical to all businesses
  • Five items of interest in financial reports
  • Five ideas for working the numbers into all Bus Ad classes
  Recommended: HS, PS
  Session #109
  Presented by Kris Clark, Professor, Georgia State University
  Download (Powerpoint 2003)
  

Powerpoint 2007 presentations (.PPTX) require either:

• Microsoft PowerPoint 2007 Viewer (free)
• 2007 Compatibility Pack for Microsoft Office 2003 (add-on for Office 2003)
• Microsoft Office 2007
  

Powerpoint 2003 presentations can be viewed with Microsoft PowerPoint 2007 Viewer, Office 2003 or Office 2007.

PDF documents can be viewed with Adobe Acrobat Reader or FoxIt PDF Reader.

Conclave is generally regarded as THE go-to conference for teachers of:

• Entrepreneurship
• Finance
• Hospitality/Tourism
• Management/Administration
• Marketing
  

All sessions emphasize take-home value.  The most likely proposals to be accepted are:

• classroom or community projects that are replicable in other schools
• specific strategies for integrating student organizations (BPA, DECA, or FBLA), academics, or technology
• program development (marketing and promotion) that help build enrollment of better position programs
• ideas for increasing participation of the business community
• other new, different, creative, and replicable ideas to help strengthen the overall offering of Business Administration curricula.
  

There are four types of sessions and each offers a stipend to help cover part of your cost of participating.  Stipends are available only to individuals registered for the conference.  (You may earn stipends for up to three different activities.)  

• Pre-conference 3-hour workshops ($350*)
• Concurrent 1-hour sessions ($250*)
• 30-minute roundtable facilitator ($100*)
• 60-minute poster session ($100*)
  

Occasionally a presenter is invited to repeat his/her activity.  In these cases, the stipend is 50% additional.

To submit your proposal, simply e-mail This e-mail address is being protected from spam bots, you need JavaScript enabled to view it   You do not need to write a formal document.  All we need is a paragraph or two outlining your idea AND what you expect others will gain by participation in your session.

ALL ideas submitted by September 30 will be considered.  Thereafter, individual proposals will be evaluated as they are received.