Our Marketing Subscription saves you time and money!  What could be easier?  Use one purchase order to receive our newest marketing LAP modules all year long.  And this subscription saves you money too!

*Note: Entrepreneurship and Leadership subscriptions are no longer available for purchase.

Each complete LAP module is a comprehensive, ready-to-use lesson plan including activities, handouts, transparency masters, assessments and more.   LAP modules help make your preparation easy, fast, and relevant, and each LAP title supports an industry-validated performance indicator.

Begin receiving the very latest LAP modules and other materials for a full year after your order is received.

And remember, all MBAResearch products and services are guaranteed.  If you're not fully satisfied with the materials you receive with our subscriptions, contact our customer service department.  We'll make it right!

Marketing Subscription

This is our original Subscription Service, established in 1971. Subscribers will receive five complete LAP modules during the school year plus a special *custom mailing.  All materials are appropriate for high school students and focus specifically on the marketing function. Topics range include the marketing concept, selling skills, basic promotion, advertising, branding and product management. 

Marketing subscribers will receive a full year of service beginning the month following receipt of the order. For example, if you placed your order on September 3, 2010, your service would begin October 3, 2010. 

Also included with the LAP module are discount coupons for ClassPacks, Presentation Software Packages and/or other MBAResearch products.  Regular mailings are typically shipped mid-month.

As a bonus, subscribers receive a special "custom" mailing at the end of the calendar year.  You'll receive a special order form that you can use to select LAP modules or other MBAResearch materials.  This custom mailing is typically equal to more than 50% of the total value of your service. 

Marketing Publication Schedule (Subject to change)

Marketing Subscription
Order at any time and receive the next five LAP modules as they are released.

Marketing Subscription PowerPoints
An extension to your Marketing Subscription. Receive the NEW Presentation Software (CD) that corresponds to each LAP received as part of your Marketing Subscription.

Marketing Subscription PLUS
The same as the Marketing Subscription, but includes 25 student booklets (LAPs) with each LAP module shipped throughout the year.