LAP-CR-002  Know When to Hold 'Em     

(Click on image below to view sample pages of student booklet.)

Customer relationship management tracks and organizes information about customers so a business can identify its most valuable clients and tailor its marketing strategies to generate more revenue. It’s also a way for employees to perform their jobs more efficiently and for businesses to increase customer loyalty. In addition, it’s an important tool for use in business decision making and product development.

LAPs are comprehensive instructional packages that include all elements of a performance-oriented lesson plan. This LAP includes an 8-page, full-color handout for students (with CopyIT! permission) that includes information on the nature of customer relationship management, a (SoWhat?) discussion of why it's important to learn, ideas (Make it Pay!) for immediate application, and a short (Gray Zone) case addressing ethical issues.

The instructor section features a comprehensive discussion guide, fourteen transparency masters, and complete practice- (short answer) and post test (multiple-choice). A software presentation package is available at a nominal additional cost. ©2010. Recommended: HS

 

To purchase, please visit our shopping center and from page one, search by catalog number for LAP-CR-002.

PowerPoint Presentation Software

(PC Win) PowerPoint and more. Bring your discussions to life with a presentation software package that includes a broad range of graphics and special effects to help keep students interested. Content matches LAP module of same title. Each package is self contained and ready to use. This professionally produced PowerPoint presentation consists of 33 slides addressing the nature of customer relationship management.

 

To purchase, please visit our shopping center and from page one, search by catalog number for PSW-CR-002.