LAP-IM-013  What's the Problem?     

(Click on image below to view sample pages of student booklet.)

Whether a business is trying to solve an existing problem or attempting to seek out new opportunities, marketing research can provide the information managers need to make the best decisions. A marketing-research study hinges on the clear and correct definition of the problem at hand. Teach your students how defining the problem helps managers to bring the business's problems and opportunities into focus.

LAPs are comprehensive instructional packages that include all elements of a performance-oriented lesson plan. This LAP includes an 8-page, full-color handout for students (with CopyIT! permission) that includes information on marketing-research problems, a (SoWhat?) discussion of why it's important to learn, ideas (Make it Pay!) for immediate application, and a short (Gray Zone) case addressing ethical issues.

The instructor section features a comprehensive discussion guide and complete practice- (short answer) and post test (multiple-choice). A software presentation package is available at a nominal additional cost. ©2011. Recommended: HS/PS

 

To purchase, please visit our shopping center and from page one, search by catalog number for LAP-IM-013.

PowerPoint Presentation Software

(PC Win) PowerPoint and more. Bring your discussions to life with a presentation software package that includes a broad range of graphics and special effects to help keep students interested. Content matches LAP module of same title. Each package is self contained and ready to use. This professionally produced PowerPoint presentation consists of 17 slides addressing marketing-research problems.

 

To purchase, please visit our shopping center and from page one, search by catalog number for PSW-IM-013.