LAP-IM-007  Pick the Mix     

(Click on image below to view sample pages of student booklet.)

When you're planning to visit Florida, you take with you items appropriate for your trip. However, you take more than just those individual items. You take a mix of clothes suited for your activities. As marketers select the right gear for the job, they make sure they have the right marketing pieces--and in the right combination.

LAPs are comprehensive instructional packages that include all elements of a performance-oriented lesson plan. This LAP includes an 8-page, full-color handout for students (with CopyIT! permission) that includes information on marketing strategies, a (SoWhat?) discussion of why it's important to learn, ideas (Make it Pay!) for application on the job, and a short (Gray Zone) case addressing ethical issues.

The instructor section features a comprehensive discussion guide, 15 transparency masters, and complete practice- (short answer) and post test (multiple-choice). A software presentation package is available at a nominal additional cost.
©2005. Recommended: HS

 

To purchase, please visit our shopping center and from page one, search by catalog number for LAP-IM-007.

AlwaysNEW Online support 

(Sample content—Click on each of the sample web pages below to see a larger image.)

To purchase, please visit our shopping center and from page one, search by catalog number for WWW-LP-001.

PowerPoint Presentation Software

(PC-Win) PowerPoint and more. Bring your discussions to life with a presentation software package that includes a broad range of graphics and special effects to help keep students interested. Content matches LAP module of same title. Each package is self-contained and ready to use. This professionally produced PowerPoint presentation consists of 30 slides that address what makes marketing work for producers and customers--every day.

 

To purchase, please visit our shopping center and from page one, search by catalog number for PSW-IM-007.