LAP-IM-009  Have We Met?

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Anyone can buy a product, right? Well, not really. The people who can buy a product are those who want to, who have the resources, and who are willing to make it a reality. For marketers, knowing which people fit these requirements is key. To find them, marketers group customers by what they have in common.

LAPs are comprehensive instructional packages that include all elements of a performance-oriented lesson plan. This LAP includes an 8-page, full-color handout for students (with CopyIT! permission) that includes information on market identification, a (SoWhat?) discussion of why it's important to learn, ideas (Make it Pay!) for application on the job, and a short (Gray Zone) case addressing ethical issues.

The instructor section features a comprehensive discussion guide, 16 transparency masters, and complete practice- (short answer) and post test (multiple-choice).  A software presentation package is available at a nominal additional cost. ©2006. Recommended: HS

 

To purchase, please visit our shopping center and from page one, search by catalog number for LAP-IM-009.

AlwaysNEW Online support 

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To purchase, please visit our shopping center and from page one, search by catalog number for
WWW-LP-001.

PowerPoint Presentation Software

(PC-Win) PowerPoint and more. Bring your discussions to life with a presentation software package that includes a broad range of graphics and special effects to help keep students interested. Content matches LAP module of same title. Each package is self-contained and ready to use. This professionally produced PowerPoint presentation consists of 28 slides that address how marketers accurately identify their markets so they can effectively meet customers' needs.

 

To purchase, please visit our shopping center and from page one, search by catalog number for PSW-IM-009.