Marketing makes the world go round. It makes our lives better, provides us
with a variety of goods and services, and encourages trade between
nations. Marketing is essential for business success, yet many students
know nothing about it. Use this LAP to introduce your students to
marketing activities, the marketing concept, and the many ways that
marketing impacts us every day.
LAPs are comprehensive
instructional packages that include all elements of a performance-oriented
lesson plan. This LAP includes an 8-page, full-color handout for students
(with CopyIT! permission) that includes information
on
the nature of marketing plans,
a (SoWhat?) discussion of why it's important to learn, ideas (Make it
Pay!) for immediate application, and a short (Gray Zone) case addressing
ethical issues.
The instructor section features a comprehensive discussion guide, 11
transparency masters, and complete practice- (short answer) and post test
(multiple-choice). A software presentation package is available at a
nominal additional cost. ©2011. Recommended: HS
To purchase, please visit our
shopping center and from
page one, search by catalog number for LAP-MK-004.
(PC Win) PowerPoint and more. Bring your discussions to life
with a presentation software package that includes a broad range of
graphics and special effects to help keep students interested.
Content matches LAP module of
same title. Each package is self contained and ready to use. This
professionally produced PowerPoint presentation consists of 27 slides
addressing the
nature of marketing.
To purchase, please visit our
shopping center and from page one, search by catalog number for PSW-MK-004.
