LAP-MK-001  Work the Big Six     

(Click on image below to view sample pages of student booklet.)

Why is it important for businesses to coordinate the six marketing functions? If they don't, they may not be able to carry out their marketing plan and attract the target customer. Learn how businesses use the marketing functions to get goods and services from producers to consumers.

LAPs are comprehensive instructional packages that include all elements of a per-formance-oriented lesson plan. This LAP includes an 8-page, full-color handout for students (with CopyIT! permission) that includes information on the marketing functions, a (SoWhat?) discussion of why it's important to learn, ideas (Make it Pay!) for application on the job, and a short (Gray Zone) case addressing ethical issues.

The instructor section features a comprehensive discussion guide, 16 transparency masters, and complete practice- (short answer) and post test (multiple-choice). A software presentation package is available at a nominal additional cost. ©2006. Recommended: HS

 

To purchase, please visit our shopping center and from page one, search by catalog number for LAP-MK-001.

AlwaysNEW Online support 

(Sample content—Click on each of the sample web pages below to see a larger image.)

To purchase, please visit our shopping center and from page one, search by catalog number for WWW-LP-001.

PowerPoint Presentation Software

(PC Win) PowerPoint and more. Bring your discussions to life with a presentation software package that includes a broad range of graphics and special effects to help keep students interested. Content matches LAP module of same title. Each package is self contained and ready to use. This professionally produced PowerPoint presenta-tion consists of 22 slides addressing how the marketing functions attract the target customer to a business.

 

To purchase, please visit our shopping center and from page one, search by catalog number for PSW-MK-001.