There’s a lot more to marketing than meets the eye. Product/service
management, marketing-information management, pricing, channel management,
promotion, and selling all play significant roles in carrying out a
business’s marketing plan and attracting the target customer to the
business. But, do your students understand this? If not, use this LAP to
open their eyes to the many facets of marketing!
LAPs are comprehensive
instructional packages that include all elements of a performance-oriented
lesson plan. This LAP includes an 8-page, full-color handout for students
(with CopyIT! permission) that includes information on the marketing
functions, a (SoWhat?)
discussion of why it's important to learn, ideas (Make It Pay!) for
immediate application, and a short (Gray Zone) case addressing
ethical issues.
The instructor section features a
comprehensive discussion guide and complete
practice- (short answer) and post test (multiple-choice). A software
presentation package is available at a nominal additional cost.
©2012. Recommended: HS
To purchase, please visit our
shopping center and from
page one, search by catalog number for LAP-MK-001.
(PC-Win) PowerPoint and more.
Bring your discussions to life with a presentation software package that
includes a broad range of graphics and special effects to help keep
students interested. Content matches LAP module of same title. Each
package is self-contained and ready to use. This professionally produced
PowerPoint presentation consists of 29 slides that address the marketing
functions.
To purchase, please visit our
shopping center and from page one, search by catalog number for PSW-MK-001.
