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LAP-MK-001 Work
the Big Six
(Click on image below to view
sample pages of student booklet.)

Why is it
important for businesses to coordinate the six marketing functions? If
they don't, they may not be able to carry out their marketing plan and
attract the target customer. Learn how businesses use the marketing
functions to get goods and services from producers to consumers.
LAPs are comprehensive
instructional packages that include all elements of a per-formance-oriented
lesson plan. This LAP includes an 8-page, full-color handout for students
(with CopyIT! permission) that includes information on the marketing
functions,
a (SoWhat?) discussion of why it's important to learn, ideas (Make it
Pay!) for application on the job, and a short (Gray Zone) case addressing
ethical issues.
The instructor section features a comprehensive discussion guide, 16
transparency masters, and complete practice- (short answer) and post test
(multiple-choice). A software presentation package is available at a
nominal additional cost.
©2006. Recommended: HS
To purchase, please visit our
shopping center and from
page one, search by catalog number for LAP-MK-001.
AlwaysNEW Online
support
(Sample content—Click on each of the
sample web
pages below to see a larger image.)

To purchase, please visit our
shopping center and from
page one, search by catalog number for WWW-LP-001.
PowerPoint Presentation
Software

(PC Win) PowerPoint and more. Bring your discussions to life
with a presentation software package that includes a broad range of
graphics and special effects to help keep students interested.
Content matches LAP module of same title. Each package is self
contained and ready to use. This professionally produced PowerPoint presenta-tion consists of
22 slides addressing how the marketing functions attract the target
customer to a business.
To purchase, please visit our
shopping center and from page one, search by catalog number for PSW-MK-001.
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