LAP-MP-003  Have We Met?   

(Click on image below to view sample pages of student booklet.)

Your students have heard the word “market” time and time again. In fact, whether they know it or not, they are members of multiple markets. But, do they understand what it really means to be part of a market? Can they explain the differences between mass marketing and segment marketing or distinguish among demographic, geographic, psychographic, and behavioral segmentation? If not, this LAP is for you! It explains target-marketing activities, forms of market segmentation, and much more!

LAPs are comprehensive instructional packages that include all elements of a performance-oriented lesson plan. This LAP includes an 8-page, full-color handout for students (with CopyIT! permission) that includes information on market identification, a (So What?) discussion of why it's important to learn, ideas (Make it Pay!) for immediate application, and a short (Gray Zone) case addressing ethical issues.

The instructor section features a comprehensive discussion guide and complete practice- (short answer) and post test (multiple-choice). A software presentation package is available at a nominal additional cost. ©2012. Recommended: HS

To purchase, please visit our shopping center and from page one, search by catalog number for LAP-MP-003.

PowerPoint Presentation Software

(PC-Win) PowerPoint and more. Bring your discussions to life with a presentation software package that includes a broad range of graphics and special effects to help keep students interested. Content matches LAP module of same title. Each package is self-contained and ready to use. This professionally produced PowerPoint presentation consists of 25 slides that address market identification.

 

To purchase, please visit our shopping center and from page one, search by catalog number for PSW-MP-003.