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LAP-PI-002 The
Price Is Right
(Click on image below to view
sample pages of student booklet.)
Pricing is a marketing function that involves the determination of an
exchange price at which the buyer and seller perceive optimum value for a
good or service. Effective prices are realistic, flexible, and
competitive. Pricing affects the other elements of the marketing
mix—product, promotion, and place.
LAPs are comprehensive
instructional packages that include all elements of a per-formance-oriented
lesson plan. This LAP includes an 8-page, full-color handout for students
(with CopyIT! permission) that includes information on the nature of
pricing,
a (SoWhat?) discussion of why it's important to learn, ideas (Make it
Pay!) for immediate application, and a short (Gray Zone) case addressing
ethical issues
The instructor section
features a comprehensive discussion guide, 12 transparency masters, and
complete practice- (short answer) and post test (multiple-choice). A
software presentation package is available at a nominal additional
cost. ©2008.
Recommended: HS/PS
To purchase, please visit our
shopping center and from
page one, search by catalog number for LAP-PI-002.
AlwaysNEW Online
support
(Sample content—Click on each of the
sample web
pages below to see a larger image.)
To purchase, please visit our
shopping center and from
page one, search by catalog number for WWW-LP-001.
PowerPoint Presentation
Software
(PC Win) PowerPoint and more. Bring your discussions to life
with a presentation software package that includes a broad range of
graphics and special effects to help keep students interested.
Content matches LAP module of same title. Each package is self
contained and ready to use. This professionally produced PowerPoint presentation consists of
17 slides addressing
the nature of pricing.
To purchase, please visit our
shopping center and from page one, search by catalog number for PSW-PI-002.
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