LAP-PM-010  Build Your Corporate Brand...
Before Someone Builds It for You     

(Click on image below to view sample pages of student booklet.)

Many new business owners mistakenly assume that they can delay the branding process until their businesses are on stable footing. In reality, corporate branding is something that every business should do from the very start. The keys to making a business and its corporate brand a success are starting early and, most importantly, approaching everything from the customer’s perspective.

LAPs are comprehensive instructional packages that include all elements of a per-formance-oriented lesson plan. This LAP includes an 8-page, full-color handout for students (with CopyIT! permission) that includes information on developing a corporate brand and how it can help your business stand out among the competition, attract customers, and become profitable, a (So What?) discussion of why it's important to learn, and a short (Gray Zone) case addressing ethical issues.

The instructor section features a comprehensive discussion guide, eight transparency masters, and complete practice- (short answer) and post test (multiple-choice). A software presentation package is available at a nominal additional cost. ©2009. Recommended: PS/AD

 

To purchase, please visit our shopping center and from page one, search by catalog number for LAP-PM-010.

PowerPoint Presentation Software

(PC Win) PowerPoint and more. Bring your discussions to life with a presentation software package that includes a broad range of graphics and special effects to help keep students interested. Content matches LAP module of same title. Each package is self contained and ready to use. This professionally produced PowerPoint presenta-tion consists of 30 slides addressing how developing a corporate brand can help your business to stand out among the competition, attract customers, and become profitable.

 

To purchase, please visit our shopping center and from page one, search by catalog number for PSW-PM-010.