A USP, or
unique selling proposition, is an attribute of your product or brand
that separates your business from competitors. USPs can take many shapes
and forms, but they all have one thing in common—they provide a
meaningful, one-of-a-kind benefit for the customer. This benefit is
specific and exclusive to your company, something that can’t be found
anywhere else, and the USP is your way of communicating it to your
target market. It presents a distinct, appealing idea that shows your
company’s special niche in the marketplace.
LAPs are comprehensive
instructional packages that include all elements of a performance-oriented
lesson plan. This LAP includes an 8-page, full-color handout
for students
(with CopyIT! permission) that includes information on
how you can build an
excellent USP for your business,
a (SoWhat?) discussion of why it's important to learn, and a short (Gray Zone) case addressing
ethical issues.
The instructor section
features a comprehensive discussion guide, 7 transparency masters, and
complete practice- (short answer) and post test (multiple-choice). A
software presentation package is available at a nominal additional
cost. ©2008. Recommended: PS/AD
To purchase, please visit our
shopping center and from
page one, search by catalog number for LAP-PM-016.
(PC Win) PowerPoint and more. Bring your discussions to life
with a presentation software package that includes a broad range of
graphics and special effects to help keep students interested.
Content matches LAP module of same title. Each package is self
contained and ready to use. This professionally produced PowerPoint presentation consists of
24 slides addressing
how you can build an excellent USP for your business.
To purchase, please visit our
shopping center and from page one, search by catalog number for PSW-PM-016.
