Product brands, which are made up of trade names, brand names, brand
marks, and trade characters, help to identify products and set them apart
from the competition. There are a number of different types of brands,
including manufacturers’ brands, private brands, family brands, and
individual brands. Regardless of the type, brands aid in developing brand
loyalty among customers, and they lead consumers to develop certain
expectations of products.
LAPs are comprehensive
instructional packages that include all elements of a performance-oriented
lesson plan. This LAP includes an 8-page, full-color handout
for students
(with CopyIT! permission) that includes information the nature of product
branding,
a (SoWhat?) discussion of why it's important to learn, ideas (Make It
Pay!) for immediate application, and a short (Gray Zone) case addressing
ethical issues.
The instructor section
features a comprehensive discussion guide, 11 transparency masters, and
complete practice- (short answer) and post test (multiple-choice). A
software presentation package is available at a nominal additional
cost. ©2009. Recommended: SP
To purchase, please visit our
shopping center and from
page one, search by catalog number for LAP-PM-006.
(PC Win) PowerPoint and more. Bring your discussions to life
with a presentation software package that includes a broad range of
graphics and special effects to help keep students interested.
Content matches LAP module of same title. Each package is self
contained and ready to use. This professionally produced PowerPoint presentation consists of
34 slides addressing
the nature of product branding.
To purchase, please visit our
shopping center and from page one, search by catalog number for PSW-PM-006.
