The
promotional mix—made up of advertising, personal selling, publicity, and
sales promotion—plays a key role in obtaining customers. It increases
brand recognition, raises product awareness, and communicates product
benefits. Unfortunately, though, many students still equate promotion with
advertising. Use this LAP to help your students learn about all of the
promotional mix elements, factors affecting the promotional mix, and much
more.
LAPs are comprehensive
instructional packages that include all elements of a performance-oriented
lesson plan. This LAP includes an 8-page, full-color handout for students
(with CopyIT! permission) that includes information
on
the nature of the promotional mix,
a (SoWhat?) discussion of why it's important to learn, ideas (Make it
Pay!) for immediate application, and a short (Gray Zone) case addressing
ethical issues.
The instructor section features a comprehensive discussion guide and complete practice- (short answer) and post test
(multiple-choice). A software presentation package is available at a
nominal additional cost. ©2011. Recommended: HS/PS
To purchase, please visit our
shopping center and from
page one, search by catalog number for LAP-PR-001.
(PC Win) PowerPoint and more. Bring your discussions to life
with a presentation software package that includes a broad range of
graphics and special effects to help keep students interested.
Content matches LAP module of
same title. Each package is self contained and ready to use. This
professionally produced PowerPoint presentation consists of 36 slides
addressing the
nature of the promotional mix.
To purchase, please visit our
shopping center and from page one, search by catalog number for PSW-PR-001.
