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LAP-PR-018 What's
the Big Idea?
(Click on image below to view
sample pages of student booklet.)

Your
potential customers have an endless list of possibilities for how to
spend their time and money. A good sales promotion can help customers
decide to spend that money with you rather than the
competition. But even good sales promotions can become all-too-common in
the world of sports and events. To stay on top of your game, you must
be able to generate some “out-of-the-box” ideas. This LAP will teach you
how.
LAPs are comprehensive instructional packages that include all elements of
a performance-oriented lesson plan. This LAP includes an 8-page,
full-color handout for students
(with CopyIT!
permission) that includes information on identifying “out-of-the-box”
ideas, a (SoWhat?) discussion of why it's important to learn, and a short (Gray Zone) case addressing
ethical issues.
The instructor section features a comprehensive discussion guide, 9
transparency masters, and complete practice- (short answer) and post test
(multiple-choice). A software presentation package is available at a
nominal additional cost.
©2006. Recommended: HS/PS
To purchase, please visit our
shopping center and from
page one, search by catalog number for LAP-PR-018.
AlwaysNEW Online
support
(Sample content—Click on each of the
sample web
pages below to see a larger image.)

To purchase, please visit our
shopping center and from
page one, search by catalog number for WWW-LP-001.
PowerPoint Presentation
Software

(PC Win) PowerPoint and more. Bring your discussions to life
with a presentation software package that includes a broad range of
graphics and special effects to help keep students interested.
Content matches LAP module of same title. Each package is self
contained and ready to use. This professionally produced PowerPoint presenta-tion consists of
24 slides that address
how to identify
“out-of-the-box” sales promotion ideas for sports and events.
To purchase, please visit our
shopping center and from page one, search by catalog number for PSW-PR-018.
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