The
list of advertising media is lengthy—publications, broadcast media, direct
mail, the Web, out-of-home media, and “other” types of advertising media.
And, that list doesn’t even include the latest trends in advertising
media, such as text-messages, virtual worlds, and human billboards! What
are these advertising media all about, and how do you know which are right
for your business? Check out Ad-quipping Your Business to find out!
LAPs are comprehensive
instructional packages that include all elements of a per-formance-oriented
lesson plan. This LAP includes an 8-page, full-color handout for students
(with CopyIT! permission) that includes information on types of
advertising media,
a (SoWhat?) discussion of why it's important to learn, ideas (Make it
Pay!) for immediate application, and a short (Gray Zone) case addressing
ethical issues.
The instructor section features a comprehensive discussion guide, 11
transparency masters, and complete practice- (short answer) and post test
(multiple-choice). A software presentation package is available at a
nominal additional cost.
©2009. Recommended: HS/PS
To purchase, please visit our
shopping center and from
page one, search by catalog number for LAP-PR-003.
(PC Win) PowerPoint and more. Bring your discussions to life
with a presentation software package that includes a broad range of
graphics and special effects to help keep students interested.
Content matches LAP module of same title. Each package is self
contained and ready to use. This professionally produced PowerPoint presenta-tion consists of
32 slides addressing types of advertising media.
To purchase, please visit our
shopping center and from page one, search by catalog number for PSW-PR-003.
