Promotional messages can accomplish a number of objectives—building
awareness, increasing demand, differentiating a product from its
competitors, highlighting a product’s value, and changing or reinforcing
customer attitudes. These messages come in many different shapes and
forms. It’s important to recognize the types of promotion and their unique
advantages and disadvantages.
LAPs are comprehensive
instructional packages that include all elements of a per-formance-oriented
lesson plan. This LAP includes an 8-page, full-color handout for students
(with CopyIT! permission) that includes information on the different types
of promotion and their unique advantages and disadvantages,
a (SoWhat?) discussion of why it's important to learn, ideas (Make it
Pay!) for immediate application, and a short (Gray Zone) case addressing
ethical issues.
The instructor section features a comprehensive discussion guide, 10
transparency masters, and complete practice- (short answer) and post test
(multiple-choice). A software presentation package is available at a
nominal additional cost. ©2010. Recommended: HS
To purchase, please visit our
shopping center and from
page one, search by catalog number for LAP-PR-004.
(PC Win) PowerPoint and more. Bring your discussions to life
with a presentation software package that includes a broad range of
graphics and special effects to help keep students interested.
Content matches LAP module of same title. Each package is self
contained and ready to use. This professionally produced PowerPoint presentation consists of
27 slides addressing the different types of promotion and their unique
advantages and disadvantages.
To purchase, please visit our
shopping center and from page one, search by catalog number for PSW-PR-004.
