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LAP-PR-004 Know Your Options
(Click on image below to view sample pages
of student booklet.)
Promotional messages can accomplish a number of
objectives—building awareness, increasing demand, differentiating a
product from its competitors, highlighting a product’s value, and
changing or reinforcing customer attitudes. These messages come in many
different shapes and forms. It’s important to recognize the types of
promotion and their unique advantages and disadvantages.
LAPs are comprehensive instructional
packages that include all elements of a performance-oriented lesson
plan. This LAP includes an 8-page, full-color handout for students (with
CopyIT! permission) that includes information on the types of promotion, a (SoWhat?)
discussion of why it's important to learn,
ideas (Make it Pay!)
for application on the job,
and a short (Gray Zone) case addressing
ethical issues.
The instructor section
features a comprehensive discussion guide, 8 transparency masters,
and
complete practice- (short answer) and post test (multiple-choice). A
software presentation package is available at a nominal additional
cost. ©2007.
Recommended: HS
To purchase, please visit our shopping center and from page one,
search by catalog number for LAP-PR-004.
AlwaysNEW Online support
(Sample content—Click on each of the
sample web pages below to see a larger image.)
To purchase, please visit our
shopping center and from page one,
search by catalog number for WWW-LP-001.
PowerPoint Presentation Software
(PC-Win) PowerPoint and more. Bring
your discussions to life with a presentation software package that
includes a broad range of graphics and special effects to help keep
students interested. Content matches LAP module of same title. Each
package is self-contained and ready to use. This professionally produced
PowerPoint presentation consists of 20 slides that address
the types and uses of
promotion as well as their unique advantages and disadvantages.
To purchase, please visit our shopping center and from page one,
search by catalog number for PSW-PR-004.
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