LAP-SE-109  What's the Motive?     

(Click on image below to view sample pages of student booklet.)

Your students probably understand that every person has needs and wants. They may even know that people make purchases in hopes of satisfying these needs and wants. But, can they explain the connection between a customer’s needs and wants and buying motives? Have your students even heard of buying motives? Do they know how to determine a customer’s buying motives? Use this LAP to teach your students all about buying motives, their importance, and how to figure them out.

LAPs are comprehensive instructional packages that include all elements of a performance-oriented lesson plan. This LAP includes an 8-page, full-color handout for students (with CopyIT! permission) that includes information on buying motives, a (SoWhat?) discussion of why it's important to learn, and a short (Gray Zone) case addressing ethical issues.

The instructor section features a comprehensive discussion guide and complete practice- (short answer) and post test (multiple-choice). A software presentation package is available at a nominal additional cost. ©2012. Recommended: HS/PS

 

To purchase, please visit our shopping center and from page one, search by catalog number for LAP-SE-109.

PowerPoint Presentation Software

(PC Win) PowerPoint and more. Bring your discussions to life with a presentation software package that includes a broad range of graphics and special effects to help keep students interested. Content matches LAP module of same title. Each package is self contained and ready to use. This professionally produced PowerPoint presentation consists of 26 slides addressing buying motives.

 

To purchase, please visit our shopping center and from page one, search by catalog number for PSW-SE-109.