LAP-SE-113  Find Features, Boost Benefits     

(Click on image below to view sample pages of student booklet.)

In most selling situations, the customer or client looks to the salesperson for information and advice. You must be thoroughly familiar with the features of your product and be prepared to translate features into benefits for individual customers. To do this, it’s helpful to create a feature-benefit chart for your product.

LAPs are comprehensive instructional packages that include all elements of a per-formance-oriented lesson plan. This LAP includes an 8-page, full-color handout for students (with CopyIT! permission) that includes information on feature-benefit selling, a (SoWhat?) discussion of why it's important to learn, and a short (Gray Zone) case addressing ethical issues.

The instructor section features a comprehensive discussion guide, 8 transparency masters, and complete practice- (short answer) and post test (multiple-choice). A software presentation package is available at a nominal additional cost. ©2007. Recommended: HS/PS

 

To purchase, please visit our shopping center and from page one, search by catalog number for LAP-SE-113.

AlwaysNEW Online support 

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To purchase, please visit our shopping center and from page one, search by catalog number for WWW-LP-001.

PowerPoint Presentation Software

(PC Win) PowerPoint and more. Bring your discussions to life with a presentation software package that includes a broad range of graphics and special effects to help keep students interested. Content matches LAP module of same title. Each package is self contained and ready to use. This professionally produced PowerPoint presenta-tion consists of 15 slides addressing feature-benefit selling.

 

To purchase, please visit our shopping center and from page one, search by catalog number for PSW-SE-113.