(BA:208, BA LAP 3)  Explain the impact of the Internet on marketing

Online Function Hunt

Part I

Directions: Link to each of the web sites. Answer the questions on a sheet of notebook paper, or print  the activity and answer the questions on the printout.


http://www.pricescan.com (PriceSCAN.com, Inc.)

Conduct a search for the price of a product of your choice, and answer the following questions:

Which vendor features the highest total cost? The lowest?

According to the Internet's Impact on Marketing student booklet, how does this site affect the pricing function?




http://www.equifax.com (Equifax Inc.)

Click on the Customers link. What services does Equifax provide to businesses that aid in the financing function?




http://www.ups.com (United Parcel Service)

Click on the Track link. Use the information provided on the web page to answer the following questions:

What is a tracking number?

What are the various ways that UPS tracks products?

According to the Internet's Impact on Marketing student booklet, what value does this service provide to the distribution function?

http://www.doubleclick.com (DoubleClick Inc.)

Read and summarize one of the news articles or press releases found on the site. Explain how businesses could use the information to support promotional activities.

What value does this site provide to the promotion function?

http://www.demographics.com (American Demographics)

What features of this web site would be useful in marketing-Information management?

According to the Internet's Impact on Marketing student booklet, which aspect of marketing-information management has been made easier?

http://www.amazon.com (Amazon.com, Inc.)

What selling features do you like about this site?

What effect might this site have on brick-and-mortar bookstores?

http://www.napster.com (Napster Inc.)

How does this site differ from the traditional approach to the product/service management of music?

Part II

Directions: Use the following links to write a half-page summary that describes other ways in which the Internet can be used to support the marketing functions:


U.S. Census Bureau   http://www.census.gov

Nielsen Media Research   http://www.nielsenmedia.com

Experian   http://www.experian.com

U.S. Small Business Administration   http://www.sba.gov

L.L. Bean   http://www.llbean.com

FTD   http://www.ftd.com

U.S. Postal Service   http://www.usps.gov

SubmitOrder   http://www.submitorder.com

Wilson Internet   http://www.wilsonweb.com

Business Owner's Toolkit   http://www.toolkit.cch.com

Priceline   http://www.priceline.com