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(BA:001, MB LAP 6)
Explain the role of business in society
(BA:033)
Demonstrate basic database skills
(BA:034)
Demonstrate basic spreadsheet skills
(BA:035)
Demonstrate basic search skills on the Web
(BA:042)
Develop strategies to protect digital data
(BA:208, BA
LAP 3) Explain the impact of the Internet on marketing
(BA:211, BA LAP 4) Discuss
issues in e-commerce
(BA:212)
Discuss trends in e-commerce
(BA:214) Use
e-mail functions
(BA:218)
Describe tools used in website creation
(BA:219)
Explain basic programming languages
(BA:221)
Select web host
(BA:224, BA
LAP 5) Describe legal considerations in e-commerce
(CO:051)
Explain ethical issues in online communications
(DS:029)
Explain the relationship between customer service and distribution
(DS:044)
Select best shipping method
(DS:052)
Value inventory
(DS:082)
Explain inventory issues in e-commerce
(DS:083)
Explain the nature of e-CRM
(EC:063)
Explain the economic impact of e-commerce
(FI:049)
Identify strategies for electronic payment
(IM:025)
Explain the role of ethics in marketing-information management
(IM:183)
Describe the use of technology in the marketing-information management function
(IM:194, MB LAP
4) Explain the concept of marketing strategies
(IM:229)
Identify data available through online tracking methods
(MN:017)
Recruit new employees
(MN:102)
Develop business plan
(PD:017, PD LAP 10) Make decision
(PD:065, PD
LAP 3) Explain employment opportunities in e-commerce
(PI:043)
Describe the impact of e-commerce on pricing decisions
(PM:003, PP
LAP 3) Explain the concept of product mix
(PM:013, PM LAP
1) Explain the role of customer service in positioning/image
(PM:041)
Describe the nature of product bundling
(PM:113, PM LAP 9)
Maintain/Update web site
(PM:114)
Explain the use of customization strategies in e-commerce activities
(PM:115)
Explain the use of personalization strategies in e-commerce activities
(PM:116)
Optimize business's web-site placement with major search engines and directories
(PM:117) Use
the Internet to build brand equity
(PR:102)
Design web site
(PR:103, PR LAP 15) Conceptualize web site design/components
(PR:164) Explain the nature of online advertisements(PR:166, PR
LAP 14) Execute targeted e-mails.
(PR:170, PR LAP 16) Select
techniques for promoting web site
(SE:118)
Write sales letters
(SE:303)
Describe the nature of customer support for online sales
(SE:307)
Develop a plan for online suggestion selling